Start-up and scale-up businesses need to ramp up marketing productivity ahead of sales acceleration, or risk a delay in revenue conversion.
Senior management teams insert me into their business on an interim basis to transform marketing teams and scale productivity to deliver commercial value. To build high performance marketing teams, I focus on:
Skills mapping to inform team development needs and hiring plans
Building partnerships with leadership, product, sales, and customer success to align our goals
Repeatable go-to-market plans and campaign models to scale marketing efficiently