Sometimes extra short-term capacity is needed to launch new products, enter new markets, or disrupt existing markets.
The go-to-market working model in start-ups and scale-ups is essential to success, but it's hard to get right.
Even with the best product in the market, the most talented marketers, the hungriest sales team, and the most responsive customer service, your growth goals will be at risk if all of these functions are not in harmony.
A successful go-to-market (GTM) plan puts the customer experience first - always!
I help businesses establish or transform their GTM so it's a win-win for you and your customers. My GTM model has been tried and tested many times:
Align all business functions on your value proposition, unique selling points (USPs), and ideal buyer profile (segments and personas)
Map the customer journey against a RASCI model to be clear on roles and responsibilities at each touchpoint
Establish success metrics for each stage of the customer journey
Publish, execute, and iterate on the GTM plan as learnings are surfaced